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Dec 10, 2018

Rachelle Kuramoto, Founder & Principal, Watchword Brand
Kuramoto has worked as a brand and content strategist, writer, and market intelligence professional for 20 years. She is an experienced and award-winning professional who balances creative and business acumen to projects, primarily in the B2B sector. Her objective in every engagement is to articulate what makes the client distinctive and sustainable in their market and with the stakeholders who matter most.

She launched her career in the late 1990s in the technology practice of Ogilvy Public Relations, where she helped known and startup companies to build and grow their online presence. Since then, she has advised some of the most respected and innovative companies in the world across a host of sectors, including healthcare, technology, financial, transportation, media, education, and energy.

Kuramoto has had the opportunity to lead brand and content strategy endeavors for enterprise brands like Cox, Worldpay, The FreshMarket, and SWIFT Transportation. She has helped to launch and grow notable startups including Magic Leap, Roadie, and Greenlight Card. She has supported numerous not-for-profit entities such Waymark (Formerly Kids3), Mercy Care Atlanta, Bearings Bike Shop, and The Drake House.

When she’s not hard at work, Kuramoto is an active volunteer who serves on the boards of the Alliance Theater and 48in48. She’s a competitive marathoner, adventurous cook, mom of two (and a dog), and wife to a fellow entrepreneur.


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